How the Names of Israeli Political Parties Became So Jingly

It’s part of a trend away from names that once projected clear identities (Workers’ Party) and toward the politics of advertising (There Is a Future).

Yair Lapid, leader of the party Yesh Atid, on January 8, 2019. Tomer Neuberg/Flash90.

Yair Lapid, leader of the party Yesh Atid, on January 8, 2019. Tomer Neuberg/Flash90.

Observation
April 10 2019
About the author

Philologos, the renowned Jewish-language columnist, appears twice a month in Mosaic. Questions for him may be sent to his email address by clicking here.


“The gevalt campaigns worked,” was a remark heard over and over on Israeli TV and radio during the long night following Tuesday’s elections. It referred to the high percentage of the vote, unanticipated by the pre-election polls, received by Benjamin Netanyahu’s Likud and Benny Gantz’s Blue-and-White Party at the expense of their smaller competitors.

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More about: Israel & Zionism, Israeli politics, Politics & Current Affairs