In 1924, the Union of Orthodox Jewish Congregations (OU) began sending rabbis to inspect food-production factories so that it could vouch for the kashrut of their products. One of the OU’s first successful ventures was with H.J. Heinz, the Pittsburgh-based producers of ketchup and canned goods. David Schlitt writes:

In 1927, the H.J. Heinz Company became the first national brand with products approved by the Orthodox Union. Heinz also became the first company to tout the now ubiquitous Ⓤ on many of its labels. In fact, the symbol’s simple, durable design was the work of a collaboration between the Orthodox Union and the H.J. Heinz Company’s art department. . . .

Heinz’s year-’round Jewish-targeted advertising is impressive for its . . . familiarity with its audience. Informal descriptors like maykhl (“delicacy”) and m’ḥayah (roughly, “a delight”) abound. . . . [Around Passover], Heinz took the step of creating expensive and memorable ad campaigns warning its customers off its products during Passover.

Yesterday, the beepers used by hundreds of Hizballah operatives were detonated. Noah Rothman puts this ingenious attack in the context of the overall war between Israel and the Iran-backed terrorist group:

[W]hile the disabling of an untold number of Hizballah operatives is remarkable, it’s also ominous. This week, the Israeli defense minister Yoav Gallant told reporters that the hour is nearing when Israeli forces will have to confront Iran’s cat’s-paw in southern Lebanon directly, in order to return the tens of thousands of Israelis who fled their homes along Lebanon’s border under fire and have not yet been able to return. Today’s operation may be a prelude to the next phase of Israel’s defensive war, a dangerous one in which the IDF will face off against an enemy with tens of thousands of fighters and over 150,000 rockets and missiles trained on Israeli cities.

Seth Frantzman, meanwhile, focuses on the specific damage the pager bombings have likely done to Hizballah:

This will put the men in hospital for a period of time. Some of them can go back to serving Hizballah, but they will not have access to one of their hands. These will most likely be their dominant hand, meaning the hand they’d also use to hold the trigger of a rifle or push the button to launch a missile.

Hizballah has already lost around 450 fighters in its eleven-month confrontation with Israel. This is a significant loss for the group. While Hizballah can replace losses, it doesn’t have an endlessly deep [supply of recruits]. This is not only because it has to invest in training and security ahead of recruitment, but also because it draws its recruits from a narrow spectrum of Lebanese society.

The overall challenge for Hizballah is not just replacing wounded and dead fighters. The group will be challenged to . . . roll out some other way to communicate with its men. The use of pagers may seem archaic, but Hizballah apparently chose to use this system because it assumed the network could not be penetrated. . . . It will also now be concerned about the penetration of its operational security. When groups like Hizballah are in chaos, they are more vulnerable to making mistakes.