How Capitalism Gave Rise to American Jewish Calendars

March 29 2019

In his early-20th-century memoir of immigration and Americanization, Marcus Ravage notes how much harder it was to keep track of the Jewish holidays in the New World than it was in the Old. But things became easier in the following decades with the advent of mass-produced Jewish calendars that included holidays and other important information. Jenna Weissman Joselit writes:

[Some] American Jews relied on their kosher butcher, the neighborhood grocer, and by the 1930s, the manufacturers of food products to keep them in the loop. Commercial interests, sensing an excellent opportunity to join community service and goodwill to profit, either commissioned a Jewish calendar or put their name to one already in production. What an artful way to flag time-sensitive products such as matzah for Passover, dairy products for Shavuot, flour for [baking challah for the] Sabbath.

B.C. Friedman and Sons Matzoh Bakery of Philadelphia clearly thought so. Purveyors of matzah meal, matzah farfel, and a distinctive form of unleavened bread called protein matzah—a product “recommended by doctors for those suffering with diabetes”—the company furnished its loyal customers with a “calendar booklet for 5700” (1939-1940). In the years that followed, the B. Manischewitz Co., Isidor Jacobson Wines and Liquors of Jackson Heights, New York, Drake’s Cakes, [and] the National Sugar Refining Company of New Jersey . . . made sure to keep their customers satisfied by offering their own, cost-free version, of the Jewish calendar, along with their best wishes for a “happy and prosperous New Year.” . . .

Although it nearly cornered the market, the commercialized Jewish calendar faced competition from another quarter: the National Federation of Temple Sisterhoods, the umbrella organization of Reform Jewish women, under whose aegis a decidedly more elevated approach to Jewish timekeeping—a “Jewish art calendar”—came into being. Intended to “Judaize the homes” of its members who had either grown rather lax in or increasingly indifferent to Jewish ceremonial life, it transformed the Jewish calendar from an exercise in consumerism into a vehicle of “religious consciousness,” heightening the appeal of Jewish rituals along the way.

Read more at Tablet

More about: American Jewish History, Capitalism, History & Ideas, Jewish art, Jewish calendar, Religion & Holidays

Israel Must Act Swiftly to Defeat Hamas

On Monday night, the IDF struck a group of Hamas operatives near the Nasser hospital in Khan Yunis, the main city in southern Gaza. The very fact of this attack was reassuring, as it suggested that the release of Edan Alexander didn’t come with restraints on Israeli military activity. Then, yesterday afternoon, Israeli jets carried out another, larger attack on Khan Yunis, hitting a site where it believed Mohammad Sinwar, the head of Hamas in Gaza, to be hiding. The IDF has not yet confirmed that he was present. There is some hope that the death of Sinwar—who replaced his older brother Yahya after he was killed last year—could have a debilitating effect on Hamas.

Meanwhile, Donald Trump is visiting the Persian Gulf, and it’s unclear how his diplomatic efforts there will affect Israel, its war with Hamas, and Iran. For its part, Jerusalem has committed to resume full-scale operations in Gaza after President Trump returns to the U.S. But, Gabi Simoni and Erez Winner explain, Israel does not have unlimited time to defeat Hamas:

Israel faces persistent security challenges across multiple fronts—Iran, the West Bank, Yemen, Syria, and Lebanon—all demanding significant military resources, especially during periods of escalation. . . . Failing to achieve a decisive victory not only prolongs the conflict but also drains national resources and threatens Israel’s ability to obtain its strategic goals.

Only a swift, forceful military campaign can achieve the war’s objectives: securing the hostages’ release, ensuring Israeli citizens’ safety, and preventing future kidnappings. Avoiding such action won’t just prolong the suffering of the hostages and deepen public uncertainty—it will also drain national resources and weaken Israel’s standing in the region and beyond.

We recommend launching an intense military operation in Gaza without delay, with clear, measurable objectives—crippling Hamas’s military and governance capabilities and securing the release of hostages. Such a campaign should combine military pressure with indirect negotiations, maximizing the chances of a successful outcome while minimizing risks.

Crucially, the operation must be closely coordinated with the United States and moderate Arab states to reduce international pressure and preserve the gains of regional alliances.

Read more at Jerusalem Institute for Strategy and Security

More about: Gaza War 2023, Hamas, Israeli strategy