To mark the 30th anniversary of the death of Menachem Mendel Schneerson, the highly influential rebbe of the Lubavitch Hasidim, Tevi Troy recounts his interactions with various American presidents—including a letter to Lyndon Johnson and another from Richard Nixon. One of the defining characteristics of the Chabad-Lubavitch movement under Schneerson’s leadership was its policy of sending emissaries, or shluhim, to college campuses and to remote locations with small Jewish communities. The idea, Troy writes, owes some of its success to President Kennedy:
The rebbe had been sending representatives to Jews in remote locations as far back as 1950, when he sent his first shluhim to Morocco. Yet most Chabad members, often survivors of Hitler and Stalin, understandably wished to calmly settle in the vicinity of Jewish resources like schools, synagogues, and kosher food.
On March 1, 1961, Kennedy issued an executive order creating the Peace Corps, a volunteer service in which Americans would go around the world to help people in developing countries. The next day, March 2, the rebbe told his followers to leave their Brooklyn environs and go help Jews wherever they may be in need. In his speech, the rebbe specifically said that although he had issued a similar call before, now “God is reminding you through the president.”
Jimmy Carter created some permanence to the relationship, establishing an annual Education and Sharing Day in honor of the rebbe. Every president since has signed a statement for that day in honor of the rebbe’s birthday, statements that give insight into how each administration saw how its goals corresponded to the rebbe’s teachings.
More about: American Jewish History, Jimmy Carter, John F. Kennedy, Menachem Mendel Schneerson