One month from today it will be Purim, and by then Passover foods will be appearing in supermarkets. Of the variety of brands of matzah available, you might find Horowitz-Margareten. The company’s story began in Miskolc, Hungary, where Regina Horowitz (1863–1959) met and married Ignatz Margareten. The two left their native land for American in the 1880s, writes Yvette Alt Miller:
Regina and her husband opened a grocery store on Willett Street in the Lower East Side. . . . In the evenings, Regina attended night-school classes to learn English. In time, she and Ignatz would have six children. In addition to cleaning their home and making their grocery store kosher for Passover, Regina and her husband decided to bake matzah. Initially, they baked matzah only for their family. But they saw matzah baking as a public service, ensuring that New York Jews could have kosher matzah during Passover.
Regina and Ignatz’s matzah proved wildly popular. Customers trusted their high religious standard and enjoyed their delicious matzah. Within a few years, Regina and Ignatz gave up their grocery store and began baking matzah full time.
By 1932, . . . the company grossed about one million dollars, a staggering amount that Regina surely never dreamed of when she first settled in New York. Regina became a company director and was involved in every aspect of the business as it grew. . . . Workers dubbed her the “Matzah Queen” and respected her high standards and patience with her colleagues. When radio advertising took off in the 1940s, Regina advertised her matzah on air, speaking Yiddish and English.
More about: American Jewish History, Matzah, New York City