In Monday’s newsletter, I wrote about the popular podcasters interviewing anti-Semites. One of the interesting things about this phenomenon is that neither the hosts nor the guests fit neatly into standard political categories—and neither does much of the audience. Christopher Rufo takes a close look at this phenomenon, focusing on the Internet personality Candace Owens and the rapper Kanye West:
The leaders of this movement are not political activists but social-media “influencers” who have constructed a narrative based not on a left-wing, oppressor/oppressed framework, but on a diffused, right-coded conspiracy theory. Jews, in these influencers’ telling, have taken control of American media, flooded society with pornography, and organized sex-related blackmail rings to secure support for Israel.
The tenor of this campaign is also new: the right-wing influencers have adopted a detached, ironic, schizoid tone—hallmarks of postmodern discourse. When Kanye West advertises a swastika t-shirt, it is not because he is signaling support for an organized neo-Nazi movement but because it symbolizes transgression and is bait for digital censorship, which would let him play the martyr. (West’s troubled mental state should not be discounted as a factor here, either.) Online, the narrative gets circulated through left-wing networks, which consider it useful for undermining support for Israel, and through right-wing networks, which find it helpful for building an audience.
The Internet rewards scandal, shock, and virality, and conspiracy theories enjoy burgeoning market demand. Candace Owens has never been more popular, turning each outrage and accusation into new views, followers, subscribers, and revenues.
More about: Anti-Semitism, Social media, U.S. Politics