The term “virtue signaling” is a very recent one, but I doubt the phenomenon is especially new. Daniel Z. Feldman considers this sort of false piety when analyzing a “baffling” talmudic statement, one that perhaps typifies the rabbis’ use of irony. First, the Talmud claims that after the death of the great sage Judah the Nasi in the early 3rd century CE, “humility [anavah] disappeared from the world.” Naturally, there is an objection, here from Rabbi Joseph, who declares, “Do not say that humility has disappeared, as there is I [ana]!” Feldman writes:
This passage has perplexed many; the idea of anyone proclaiming his own modesty certainly seems contradictory. Some have even suggested that there must have been a third person being referenced with the name “Ana” (or Anna?).
The rabbis taught [in Tractate Avot], “Say little and do much”; my grandfather noted an interpretation that combined the two: say little about the much that you do. The phenomenon of “virtue signaling” is not only immodest; its harm is actually greater than that. First, it has a tendency to crowd out actual accomplishment, and thus reduce virtue in favor of signaling.
And perhaps it’s in our era of self-promotion, humble-bragging, social-media attention seeking, and virtue signaling that Rabbi Joseph’s remark bears the most weight:
To anyone who would say that there is no room for humility in the modern era; that fear of sin, or religious belief, is antiquated, incompatible with the contemporary ethos, it is vitally necessary to protest—there is still a place, a possibility for modesty, restraint, and quiet godliness, and there are still role models to prove it so. We still may not completely understand what anavah is; we definitely know what it is not.
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