In understanding the success of IS at recruiting members, it is important not to discount religion—the most obvious reason for its popularity even if, for many Western commentators, this is the last explanation to come to mind. Ayman Ibrahim writes:
IS is quite appealing to some as it serves as the fulfillment of the long-awaited dream of the one unified Muslim umma (community). With the emergence of IS, for the first time in centuries, Muslims from many ethnicities and cultural background can claim to be “one” in Allah’s restored caliphate. They pine for the “golden days” of Islam. . . . This makes IS’s message and call appealing especially to those who have been reading the recent happenings with an eye on the past sacred days of the Muslim prophet. In a recent interview with an IS recruit, Khadija (not her real name) was asked why she joined IS. She said that the recruiter promised, “We are going to properly implement Islam.” In short, the dream of the one unified umma replaces and surpasses every other dream, even the personal and national ones.
More about: ISIS, Radical Islam, Religion