How Adam Neumann Used the Mystique of the Kibbutz, and Much Mumbo-Jumbo, to Make a Bad Business Idea Seem Appealing

Following its dramatic rise, WeWork—a company renting office space that billed itself as an innovative startup—was revealed in 2019 to be a house of cards, and quite possibly a scam, with an unworkable business model and questionable practices. At the center of its story is its charismatic Israeli-American founder and former CEO Adam Neumann, who somehow made many millions off the venture. Matti Friedman reviews Billion Dollar Failure, a new book about Neumann and his company:

If WeWork had been merely a rapacious business that failed, the story wouldn’t be much fun. The narrative electricity here comes from the loopy culture of the tech world, which requires its capitalists to speak a language of ideals—you are not out to make money, God forbid, but to connect people or save the planet or, as Neumann liked to say, “elevate consciousness.” (On the podcast WeCrashed, one of Neumann’s detractors had a good name for this: “yoga-babble.”)

My own introduction to the phenomenon, around the same time WeWork was gaining steam, came when I was reporting on a press conference for the launch of an electric car made by an Israeli startup that was going to change transportation forever and make the world green, or something. A reporter sitting next to me asked the CEO an innocuous question about how investors planned to make money. The CEO looked down from the stage as if he’d been asked about a recent case of syphilis and informed us, “I work for your children.”

As Neumann reinvented himself in America as a visionary CEO, with a certain Israeli mystique working in his favor, he made much of his kibbutz background. WeWork was a community, a kind of capitalist collective. People renting desks weren’t tenants but “members.” They’d share resources like coffee machines, printers, and fruit-flavored water and have unplanned yet productive meetings in the corridors. Sure, they were paying, but that wasn’t the point—the point was We. It was, he told Haaretz, “Kibbutz 2.0.”

Despite all of its subject’s babble, Friedman concludes, Billion Dollar Failure tells a “very human story of greed, ego, and gullibility.”

Read more at Jewish Review of Books

More about: American Jewry, Kibbutz movement

 

How Columbia Failed Its Jewish Students

While it is commendable that administrators of several universities finally called upon police to crack down on violent and disruptive anti-Israel protests, the actions they have taken may be insufficient. At Columbia, demonstrators reestablished their encampment on the main quad after it had been cleared by the police, and the university seems reluctant to use force again. The school also decided to hold classes remotely until the end of the semester. Such moves, whatever their merits, do nothing to fix the factors that allowed campuses to become hotbeds of pro-Hamas activism in the first place. The editors of National Review examine how things go to this point:

Since the 10/7 massacre, Columbia’s Jewish students have been forced to endure routine calls for their execution. It shouldn’t have taken the slaughter, rape, and brutalization of Israeli Jews to expose chants like “Globalize the intifada” and “Death to the Zionist state” as calls for violence, but the university refused to intervene on behalf of its besieged students. When an Israeli student was beaten with a stick outside Columbia’s library, it occasioned little soul-searching from faculty. Indeed, it served only as the impetus to establish an “Anti-Semitism Task Force,” which subsequently expressed “serious concerns” about the university’s commitment to enforcing its codes of conduct against anti-Semitic violators.

But little was done. Indeed, as late as last month the school served as host to speakers who praised the 10/7 attacks and even “hijacking airplanes” as “important tactics that the Palestinian resistance have engaged in.”

The school’s lackadaisical approach created a permission structure to menace and harass Jewish students, and that’s what happened. . . . Now is the time finally to do something about this kind of harassment and associated acts of trespass and disorder. Yale did the right thing when police cleared out an encampment [on Monday]. But Columbia remains a daily reminder of what happens when freaks and haters are allowed to impose their will on campus.

Read more at National Review

More about: Anti-Semitism, Columbia University, Israel on campus